Jereth Kluis // MONOCHROMATIC
COMPANY: ARTEMIS ACADEMIE
YEAR: 2017
DURATION: 10 WEEKS
OVERVIEW
This trend book explores the color pink as a cultural and emotional indicator of its time. Pink oscillates between softness and strength, providing a meaningful lens through which to examine shifting norms, new identities, and evolving aesthetics. My research focused not only on fashion but also on how pink manifests in architecture, art, film, and nature. This broader context reveals how the color is continually reinterpreted and how it adapts to the formal language of various disciplines.
PROBLEM
In the world of visual culture and design, the color pink is often associated with obvious meanings. It's often seen as a friendly, soft color, while its social meaning has shifted significantly over the years.
SOLUTION
By connecting historical references with contemporary examples and future-oriented scenarios, the trend book demonstrates how pink is a versatile language that connects generations and creative domains. It clarifies that pink is no longer a one-dimensional color, but an expressive and layered symbol that allows for freedom, nuance, and personal interpretation.
