In 2019, I observed that the traditional definition of masculinity was under increasing scrutiny. Feminism and other social movements contributed to greater equality, while also highlighting that many men felt constrained by outdated expectations. There was confusion surrounding identity, the balance between strength and vulnerability, and how modern masculinity should be expressed. This shift called for clarity, guidance, and new role models to help men express themselves more freely and authentically.

SOLUTION

Therefore, I developed a trend forecast projecting into 2025. This forecast examined how notions of masculinity might evolve within a society increasingly centered on gentleness, self-reflection, and emotional openness. To make this vision tangible, I designed a product proposal that aligns with this emerging expression of masculinity. The concept integrates aesthetics, symbolism, and functionality, illustrating that modern masculinity is about expansion rather than limitation. I designed the combs with a special dye that reacts to touch and changes color with soft rounded shapes to express my vision. Ultimately, the design serves as an example of how men in 2025 can embody both strength and vulnerability in their everyday routines.