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PROJECT:   HEMA BEAUTY

Based on the strategy we developed and the trend forecast we created for HEMA's makeup line, we envisioned a suitable campaign.

 

We wanted photos that would emphasize the makeup line's inclusivity. We used models with diverse backgrounds and skin types, and kept the styling fresh, energetic, and in keeping with HEMA's DNA.

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This project was in collaboration with: Britt Wirtz, Anouk Moerman and Nathalie van Haastregt ​and was featured on mirror-mirror magazine​​.​​​

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Credits: Concept research & styling Britt Wirtz, Jereth Kluis, Anouk Moerman and Nathalie van Haastregt. | MUAH’s: Quincy Holman, Puck The Vocht, Melanie Vosman

Photographer: Puck The Vocht | Models: Queen Ntamagiro, Roos Ferrero, Shanshan Hsu, Youssra Boukasseme, Mary Barthel,  Tim van Berkel and Dylan Veldman

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PROJECT:  VICE EDITORIAL

I shot an editorial for Vice magazine, combining Vice's signature raw character with a fresh, pastel, color-blocking style that seamlessly complemented an American Apparel ad.

Throughout the process, I carefully selected colors, created mood boards, and effectively translated the desired atmosphere, poses, location, and makeup into my own interpretation. I also assembled the right team to ensure all elements were perfectly coordinated.

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Credits: Photography & styling: Jereth Kluis | Lighting assistent: Salves van der Gronde

MUAH: Lieke Wolfs | Model: Handan Kilic

PROJECT:  SWARTT

To bring my passion and vision for materials, silhouettes, concepts, and print designs to life, I created a lookbook that truly captures my aesthetic essence for the SWARTT concept in the 2020 collection.
 

The black pinstripe fabric, the striking contrast between fitted and loose-fitting silhouettes, the rich stripe textures, the sumptuous velvet fabrics, and the warm, inviting yellow and the deep red-brown hues, all of these elements are deeply woven into my inspiration and ultimately found their way into the official Acne Studios collection.

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Credits: Concept & styling: Jereth Kluis | Photography: Salves van der Gronde

Make-up: Angela Loy | Models: Jessica Bor & Jaqueline Monteiro

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PROJECT:  PLAN B 2040 BRUYNZEEL

For the trend forecast I developed for Bruynzeel, I translated the concept into a photoshoot centered around food. The images explore how the kitchen of 2040 will evolve into a hybrid, flexible space that suits an increasingly nomadic lifestyle. Food functions as a symbol of connection and ritual, revealing how our relationship with cooking, sharing, and living will change with the future. It paints a picture of people who cook in 2040 evolving into the omnipresent of the future, who see cooking as an experiment.

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Credits: Concept, styling & Fotografie: Jereth Kluis | Visagie: Vera Dirx | Model: Kelly Alblas

PROJECT:  FREE WORK
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© Jereth Kluis 2025

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